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SEO 2020 Year in Review + 2021 Predictions

In this video, we are going to look back at how the SEO industry was impacted in 2020. We will discuss all 3 core updates to Google, revaluation some of the Google Glitches and then I’ll share some of my projections for 2021!

Video Transcript:

Let’s have a quick review of what happened in the world of SEO in 2020, as well as a few of my 2021 prophecies. So, 2020 had three major core revises. These were some pretty big informs that happened in January, May, and then obviously the one that was just recently completed in December. We also participated a number of kinks and fixtures within Google Search. And lastly, we experienced Google make a major change in how peculiarity snippets are being shown.

The January 2020 core revise was liberated on January 13 th and it exclusively flattened out for three days. This was a normal broad-minded core revise. It did impact places all across the board. But the place that was most affected was the your fund, your life category. These niches got hit somewhat hard and over at Rank Ranger they said that this was on their demise a big update. They construed a lot of movement within the SERPs, especially for areas of health and fitness.

Now we move forward to May, and May 4th was when this core revise came out and it was completed on May 18 th, 2020. Google announced that on Twitter. Over at Rank Ranger they call this once again a demon. This was a bigger update than what was seen in January. This update appreciated alterations in categories across the board. It was pretty uniform and it was more like your ordinary core update. Unlike what we saw in January, the December 2020 core inform was exhausted on December 3rd and it finished reeling out on December 16 th.

Now this one was a very big one and we examined data from several exploration companionships demonstrate how massive this update was. We did a video not too long ago on the December core update that exits over some of the statistics and the alters and the ups and downs across the board. And again, this update was bigger than the one that we heard in May.

Google continued to make some substantial changes when they moved through the year of 2020. A slew of beings were upset about the 2020 core modernize here in December, because it was so close to the holidays and there’s a lot of other things going on. And certainly we can’t ignore COVID, which has impacted search in a huge way in this last year.

But these core informs also did a lot as well. And these core informs are things that site proprietors need to pay attention to because Google is preparing changes across the board to their algorithm. And a lot of days if you’re impacted, like if you’re affected in May by a core update, you usually don’t recover until another core update is released.

The 2020 December core update was the most significant one of its first year. And we looked a number of waverings within the SERP causes, and it went out during the course of 13 epoches. It was a little less than two weeks with a number of ups and downs all across the search results.

Another thing that we find quite a bit in 2020 were flaws and fix. In June 22 nd we ensure a Google bug fix, ranking implement pictured this wavering. Now there is no update to an algorithm “thats really not” supported, but Google did fortify they’re having issues with indexing. Again, on August 10 th we had another Google glitch. This time it seemed to have more kinks with their indexing organisations. And then finally we had indexing bug part one, September 29 th, and part 2 on October 12 th, 2020.

Google was constantly making adjustments to their indexing process. Now this can apparently massively repercussion site proprietors when you can’t get your content indexed, or Google’s not crawling all of your content. If you can’t get a page indexed, it’s not going to show up in research. We watched a lot of this happen here in 2020, where they had to come out and say,” Yeah, we’ve got an issue here with indexing and we’re working on it .” So these kinks and subsequent deposits were emphatically a part of the issues that we witnessed in its first year 2020.

And finally, we’re talking about peculiarity snippet de-duping. Featured snippets, generally you could have a site that payed a feature snippet and then also be on the first page with a relation in the search results. Well, as of January 22 nd, Google announced that they would no longer be demonstration a area that’s grading in featured snippet in the top 10 as well. So they are able to no longer show these duplicate pages. This was something that really impacted the SEO community, because as Google is shifting how they expose search results, other search engines are following, like Bing.

Bing has a number of search aspects as well. The boasted snippet is a kind of those the locations where yes, you want to rank for, but sometimes can result in zero click frisk. So your locate can get a lot of visibility, but you also might just be answering people’s questions right within the search results. Having that relate removed from the top 10 had a major impact and did start some exasperation for a number of people.

Now let’s talk about 2021. There are a few things that we know about in 2021, and one of them is the core vitals. The core web vitals, also known as web vitals, this is a new prepared of rendition metric. This is something that Google talked about in 2020, and even secreted some tools within Search Console to help us optimize our sites with Core Web Vitals. Now, this is also something that Google has already said they’re going to oblige part of the standing ingredient, and it’s going to play a big part of the sheet suffer update that’s going to be coming.

If you don’t know anything about Core Web Vitals, or you really have ignored them , now would be a good time to get familiar with them. Start leveraging appropriate tools within Search Console, and make sure that you have a great page experience. That’s a huge part of search that’s often neglected because we focus on content or time on connections, and we forget about the experience of the user on our website. And that’s what these tools are for, and Google is going to make sure that sites that don’t have good sheet know-hows are dinged. They’re not going to have as much appraise because they’re not committing parties , not just the content they’re looking forward, but its own experience with the content.

There’s another thing that we know is coming in 2020, and that’s increased legal pressure on Alphabet, the mother company of Google. Now the U.S. Department of Justice, as well as 38 nations have entered antitrust prosecutions over Google’s mother corporation, Alphabet. There’s some big charges now. And I believe that we probably will see some government intervention similar to what we saw with Microsoft in the 90 s. This is not just happening in the U.S. There’s several litigations all throughout Europe. There’s more than these two lawsuits we’re talking about here. There’s another set of states that have filed these antitrust litigations. So, I think we’re going to see a lot of legal stres on Alphabet through the year of 2021 and beyond, based on a number of charges that have been realized over how they impart some of their business practices. And he was able to certainly influence rummage and SEO as a whole as well.

Now I want to share my 2021 predictions with you. First, I think we’re going to see an expansion of NLP, NER, NLU. So this is natural language processing, named-entity recognition and natural language understanding. Google and Bing search engines have already begun leveraging natural language, and they’re going to push it even further. Google made a huge announcement last year with BERT over its first year. In January of 2020 they have begun boosting BERT even further with T5. And now we’re getting into GPT-3. These are all language frameworks that Google has been using in training and building, exploiting the web index and helping them better understand the intent of the users. Bing has upped their sport in this area as well. And they’ve got some amazing, powerful, natural language tools that they’re leveraging within their search results.

SEOs need to expand their knowledge in this area. They is important to understand structured data. They need to understand how insight graphs drive, and they need to understand not only how customers will read and understand their content, but how search engines will as well when it comes to natural language. In my opinion this is a really good move, because it’s going to force parties to actually procreate good material, instead of content for the sake of ranking or content for the sake of content. But it is going to require some learning on the part of SEOs and understanding what these things want and how they work.

There’s one tonne of great resources out there online. It’s an place that I’ve been really trying to expand in and better get a good seize and idea of, because these are going to continue to play a huge role within inquiry. And I think it’s going to expand quite a bit and quite fast in its first year 2021.

I also think that links are going to lose their value. Links have always been the backbone of Google Search. It was one of those main things that drove sheet grade. When they could see good places joining to other good areas, they would know that there’s a good contact there, the whole idea of building the relations between one page to another. Now I speculate links apparently are going to be important because it’s how information on the web excursions from one page to another.

But I make ties-in as a position influence, it’s not going to be as important. There’s still a number of symbols out there that push the idea of quantity of connects. Now we know as SEOs that we need to have links and we need to have quality ties-in. But I think this is something that has been spammed for years. Google’s continued to try to fight link spam. And I believe that the advancements in AI and ML will continue to lessen their dependence on associates as a standing factor. They’ll use them for indexing. They’ll use them for relationship building. They’ll use them to understand context and how two websites are related or connected. But I also think they’re going a lot smarter and we’re going to see ties that they know are just there for the sake of trying to improve page rank. And I imagine those are really going to be strict, even more than they are today. I don’t think that link structure is proceed, but I do think it’s going to lose its evaluate in 2020 in the years to come.

I think we’re going to continue to see some massive turbulence within the news develops. This is a screenshot over the last 30 periods. And as “youre seeing”, on most periods the news reactions have met unusually, exceedingly continuous wavering. Now there’s a ton of changes happening in the United Government with leadership. I think there’s continued hyperpolarization in the news and we’re going to continue to see the disturbance in this space. I think this also has a lot to do with what we’re realise and the law surface and what Alphabet’s facing there. So as we conducted an investigation into 2021, if you’re a site that does word, or you’re trying to push into Google Newsfeed, or leverage that type of search, you’re going to see a ton of turbulence. And you’re going to see a lot of fluctuation. You’re going to see some websites increase in their visibility and you’re going to see other areas that maybe were foremost in the last few years that are really going to die out based on how the algorithm is going to favor or disfavour specific information entities.

Also, I believe in 2021 we’re going to see a big increase in direct answers. So zero-click search has been on the rise for the last few years. I think it’s going to continue to rise on both Google and Bing, and they’re going to increase the amount of direct answers that they give in inquiry. And this was done, I think in 2019 by SparkToro, and at that point we were at 50.33% of all probes being zero-click. So more than half of Google examines people just go, they realise the answer right there within the search results, and then they leave or they make another query.

I think this is going to go well above that 50%. Now this doesn’t mean we should vacate informational inquiries, which is typically these types of searches that find these results. But it does mean that we should think about them a bit differently in how we get the visibility. Maybe when we have those boasted placements or those direct asks where Google is aggregating our data, perhaps Bing’s aggregating our data, maybe seeing it a little different. We’ve got to get a little more creative within how we’re going to get beings to our sites in order to really grow our visibility, thrive our traffic, and more importantly, grow the involvement with the people that it is essential to do business with.

And last-place, I think we’re going to see a rise in search across Google’s competition. If we look at the stats from November 2019 to November 2020, Google has overall with all different types of search, they have a 92.16% sell preeminence. That’s obvious they own, they feed world markets, right? Bing is at 2.88, Yahoo is at 1.52. They use the exact same search engine, exact same technology. I wouldn’t be surprised to see them eventually exactly mix together into one stage. But one thing to note is that Bing has grown a half percent this year. So the government has seen some swelling, some substantial raise over its first year. Baidu is still sitting at 1.4%. DuckDuckGo is getting up to nearly 1% and then Yandex is at a half a percent.

Now Google is going to continue to be dominant, but I think we’re going to see Bing grown quite a bit. And I think it’s going to be an region that SEO’s and marketers can leverage in different ways, depending on who you’re targeting and understanding who’s using Bing versus who’s using Google.

You’re going to see consumers have a lot more say, I specially think that the lawsuits and some of the law clashes that we’re going to see with Alphabet are going to play into this as well, where people are going to say,” Maybe I got to find alternative solutions .” Now Google is kind of ingrained into “peoples lives”, into a lot of the things that we do, but I won’t be surprised to see Bing get over that three, four, or 5% distinguish in the next few years, as Google comes down a little bit and we consider more pressure there from Microsoft.

Those are my prognosis for 2021. We’ll see if they come true at the end of next year. I’d love to hear what your projections are likely to be. So provide comments below, what do you think is going to happen in 2021 when it comes to the world of SEO? What are the things that you’re planning on to make sure that your site is ready to go? And if you got any questions related to what we talked about in this video, you can also comment with that as well. If you want to link to this deck, you can head over to our blog, smamarketing.net/ blog, there you’ll be able to download this floor, get a little more information and some resources to help you proliferate your site as well. Thanks for helping for watching, and until next time, Happy Marketing.

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