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How to Use Social Proof to Boost Your Online Marketing

Have you ever been scrolling through Instagram and been drawn to a make you’ve seen frequently? Have you ever felt compelled to stop at the coffee shop with a line out the door versus the exhaust one around the corner? If you’ve ever knowledge a rapid fear of missing out when you determine other parties […]

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Brand Crisis Management: How Do You Respond to a Crisis in Business?

Around 54% of small and medium-sized businesses have reported unsustainability due to the pandemic, but what has not been brought to light is the effect the crisis has caused on well-established symbols, as well. Disney’s yearly receipt has gone down by 31%, hotels worldwide ought to have losing 42 % of jobs, fashion brand Gucci […]