What Product Management Metrics Really Measure

Understanding app health and customer know-how see hand-in-hand.

While precise metrics and the the priorities of those KPIs differs from company to companionship, there are three key areas all concoction directors measure 😛 TAGEND

Customer acquisition Retention and participation Client suffer

Ultimately, measuring these different KPIs admits produce managers to answer the question, “Why? ” Why are app downloads down this month? Why are customers unexpectedly churning? Why are parties vacating their store carts?

When you remain a constant heartbeat on your purchasers through proactive feedback, you can gain a improved understanding of where friction occurs in the customer journey and therefore quickly take action to improve that experience.

Hero_Surveys-2Customer acquisition

You can’t do brand-new patrons if people don’t trust your label or concoction. And what people say and am thinking about your company, make, or service significantly impacts overall firebrand stature. Third-party validation and peer recommendations interest more to people than a brand name alone when making a purchase decision. That’s why ASO and app downloads are directly impacted by the quality and frequency of your customers’ ratings and reviews. If you enlarge the expression of your most loyal love, you can resolve negative knowledge instantly, and grow your client base.


Customer lifetime value( LTV) App downloads or positions Conversion rate App store ratings and reviews Cost to acquire a client( CAC) or expenditure per install( CPI) Return on ad invest

Increase customer acquisition by proactively causing people to share their positive ordeals in public canals. Prompt happy purchasers for examines, and resolve issues directly with unfortunate customers.

Commitment and retention

Converting customers into followers is one of your greatest opportunities for reducing churn, but consumers have no shortage of options to choose from when determining their allegiance toward labels. The key to reducing customer churn is to understand why your purchasers feel the lane they do–especially when their passions change over time.

When you accurately weigh shifts in customer sentiment and behavioral mutates, you can intervene at the best time and region before it’s too late. You’re then able to follow up with customer segments based on how they feel and turn detractors into promoters by implementing and listening to their feedback.


Uninstalls Retention charges/ churn proportions Monthly active users( MAU) Daily active users( DAU) 90-day retention Annual retention Average say appraise Reiterate acquisitions

Engagement is a massive gauge of make success. No problem your industry, the primary goal of all products is to have highly-engaged customers.

Conversion and retention may be among the most doubtful metrics to define, but they are also two of the largest part. Understanding how to retain purchasers formerly they proselytize is what turns good portable commodities into great ones, and it’s important to consider tracking metrics around conversion and retention as early as possible to help you understand your customers’ journeys.

Key Stat: Countless businesses don’t focus on metrics past 90 -day retention( mart norm is 48 %), and they don’t feel like they know enough to focus on annual retention( marketplace median is 35 %). Customer know

Tracking qualitative in addition to quantitative feedback is the key to truly understanding- and therefore improving- client know. But the secret sauce comes from tracking this data over term. When you move metrics such as customer sentiment over era, you can then start to predict and act on changes in sentiment.


Survey response frequency Passion Ratio Net proponent score( NPS) Customer enjoyment( CSAT) Sentiment( Fan Signals)

Key Stat: A “good” NPS score often descends between +40 -5 0.

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